The festive offer, available from October 26 to November 8, includes discounts on gold jewellery and natural diamonds, old-gold exchange benefits, assured gifts and a lucky draw.

Sri Jagdamba Pearls, Gold & Diamonds is running its Navratri and Diwali campaign from October 10 to November 10, 2026, offering jewellery discounts and Scratch & Win rewards across participating stores and online.

Rising gold prices are bringing 9K gold jewellery into focus, as manufacturers weigh production costs and retailers assess consumer acceptance, pricing challenges, and its potential to attract new buyers, finds out Preeti Kulkarni.

Divine Solitaires said rising gold prices and changing consumer sentiment are encouraging buyers to consider natural diamonds for milestone purchases, while supporting India’s diamond manufacturing and export ecosystem.

India's listed jewellers have posted their best March quarter on record. Strip out a 79% rise in the gold price, and a quieter, more uncomfortable picture emerges — one the unorganized trade and several regional listings have already started to live with.

The trends observed during Akshaya Tritiya 2026 — ranging from the rise of men’s accessories to the adoption of quick-commerce — indicate a market that is successfully blending its deep cultural roots with the demands of a modern, convenience-oriented era, says Dhwani Rathod.

Jos Alukkas rolls out Akshaya Tritiya offers across India from April 19–20, 2026, featuring booking schemes, discounts on making charges and diamonds, exchange benefits, and cashback to drive festive jewellery demand.

Instamart partners with Kalyan Jewellers to introduce gold rate protection between April 10–16, 2026, allowing consumers to lock prices and complete purchases on Akshaya Tritiya at lower prevailing rates.

BlueStone-backed Ethera launches Akshaya Tritiya Edit on April 10, 2026, repositioning festive jewellery buying in India towards everyday wearability, amid evolving consumer preferences beyond traditional gold-led purchases.

Vummidi Bangaru Jewellers announced its ‘Auspicious Akshaya Tritiya’ campaign in Chennai from April 11–30, 2026, offering making charge discounts and promotional benefits to drive festive jewellery demand ahead of April 19.

Senco unveils its new 'Vivaah' Wedding Collection, blending heritage craftsmanship with contemporary bridal aesthetics, supported by a nationwide campaign starring Kiara Advani and special festive offers for wedding-season shoppers.

Despite soaring gold rates, PC Jeweller delivered a robust second-quarter performance, posting higher profits and stronger revenues as consumers continued to purchase lighter-carat jewellery and gold coins across India.

Zen Diamond, the global fine jewellery powerhouse, opens its latest boutique in Chandigarh’s Nexus Elante Mall, marking its North India debut after successful launches in Mumbai and Bengaluru, blending luxury, craftsmanship, and innovation.

Investment-led buying dominates festive season demand, with over 40 tons of gold sold in two days